OK! and Zinio Announce Digital Version of Weekly Magazine
OK! AND ZINIO ANNOUNCE DIGITAL VERSION OF WEEKLY MAGAZINE
NEW YORK, January 13, 2010 – Premier celebrity news brand, OK! Magazine, and Zinio, the world’s leader in digital publishing, technology, distribution and services, today announced a partnership that offers a weekly, digital version identical to OK!’s U.S. print edition. The full-color, digital magazine is available at zinio.com/OK every Wednesday starting at 12 a.m. EST, with the January 25, 2010 issue posting this morning.
“We’re an international brand with a global readership, and Zinio gives our consumers the instant access they crave, wherever they are,” said Lori Burgess, Publisher, OK! Magazine. “This is an important time of change in the publishing industry, as young, tech-savvy readers look for increasingly efficient ways to get their news and entertainment. We’re excited to be one of the publications leading the charge.”
Similar to thumbing through the print version at a local newsstand, readers of OK!’s digital version can fully preview the first five pages of each issue, free of charge, while interacting with the content through clickable inks.
“We share OK! Magazine’s commitment to offering their loyal readers the celebrity news they desire immediately, supplemented with beautiful, full-color photographs,” said Rich Maggiotto, President & CEO, Zinio. “Even when U.S. readers are on the other side of the world, they still can access their favorite content, which we now can offer to digital subscribers hours before it hits American newsstands.”
About OK! Magazine:
OK! Magazine is owned by parent company, Northern & Shell North America, Ltd. Across the globe there are 22 international editions of OK! reaching a readership of close to 30 million -- United Kingdom, Spain, Australia, Middle East, Russia, Philippines, India, China, Malaysia, Greece, Thailand among others. Through the end of 2009, OK! was up 21% in advertising pages year-to-date -- one of the few magazines showing growth amongst 250+ measured in the industry over that time.
About Zinio:
Zinio is revolutionizing reading. Through digital products and services, the Company creates better ways for people to discover published content, get more of it and do more with it. Zinio works closely with publishers worldwide to reinvent reading. For consumers, Zinio enables the ability to shop for, search inside, read, share and save digital content in new ways and on many devices. With over 50,000 digital magazines and books, and e-stores localized in 15 languages, zinio.com is the largest newsstand in the world. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.
Press Contacts:
Brian Strong for OK! Magazine
The Strong Group, LLC
646.232.0651
bstrong@stronggrpPR.com
Lisa Hagendorf
Zinio
646.383.4050
lhagendorf@zinio.com
